Callebaut Project, Social media and Infographic

Further three weeks were quite busy for me. In first week I started work on small project, for one of the biggest chocolate producer in Denmark Barry Callebaut. App will be used on Food Expo 2016 Denmark by this company.

About project: I was asked to create and design Input media form in Dot marketing platform. Purpose of the app is to find out opinions and further comments from the customers of Callebaut chocolate. Customers were divided into six sections based on way how they use chocolate. 

link for the app: https://dot.vu/p/_285/_56d4041afcb63e335bcf1474/?rt=1457808350

Before project I started think about moodboards and positioning of different elements, about buttons and pictures. I had access to big database with pictures with different sizes and resolutions which was extremely helpful. 

Work on such a project require a lot of communication and a lot changes which are coming gradually. My skills in platform again escalate. It was very important set up a lot of things for each button/question/answer precisely. 

Company still improves a lot of things about usability. They set up more clear description with steps (guide) as you can see further:

They thought that it will be more user friendly, if we will use some graphics which will "say" to user what are his/her possibilities in the platform. We called them "DOTLETS". In this point I grabbed my graphic tablet and start create...

I had to follow instruction and be careful about flat design (shadows, shapes...) I was kind a limited by the colours, where I could use only colors which are typical for company. Here came idea... I asked company if I can make for them Design manual, because I realized that, they don't have any guide, where you can see clearly colors or company visual identity on one place with description and all needed elements... I hope that in next days I will have opportunity make one for them. 

Social media update:

As company launched new hot app - interactive video. They would like to everybody know about it. I create new banners for Social media. See below:

Facebook link: https://www.facebook.com/dot.create.interactive.experiences/?fref=ts

LinkedIn:

Infographic:

As interactive video app is still hot stuff for our company and app is really complex and usage can seemed to be more complicated we would like to explain it through flat-design info graphic. (I am still working on it)

Next two weeks

In week three I have been asked to design new or missing icons for the platform which I designed in Adobe Illustrator and after that I had to convert them to SVG format. After that I started to design A4 print-campaign in InDesign but, because we were busy with another more important tasks I had to leave campaign and start working on the video.

I did not have any experiences with videos so I learnt new program Premiere Pro. Based on tutorials I cut the video and added some small effects into it. It was very interesting and fun to learn something new. Because we used video as interactive I created some graphics as well.

interactive video available here: https://dot.vu/p/_285/_56b873c12b5c0f9263fb6a97/?rt=1455536239

-> collect stars

In the next days I started work on banners for social media and I have been asked to do new background video for company website. Video includes different parts of another videos, where I had to make effects and animations, where visitors of the website can see concept of interactive video app. 

        

First 2 weeks in DOT.marketing

Introduction to a company

DOT  is an innovative marketing platform that empowers you to create interactive content experiences. It is online platform which you can buy and use for creating different campaigns for your company and use different apps, where you empower your customers/visitors work with interactive content of your campaign. With platform you can create different design and content of your needs . Here you can find explanation how the platform works: https://dot.vu/platform  

 Here are all apps which are available (18) you can see examples below  them: https://dot.vu/apps

         What is interactive content?

Interactive content is content that actively involves audience participation with the objectives of engaging, entertaining or educating them while delivering a specific brand message. 

         My responsibilities and tasks in first two weeks

In first days I started work with platform. My responsibility was try to make some content and use different apps. I had to make usability testing which took few days to record all bugs, wrote about missing features and to gave usability feedback with screenshots and my suggestions. I recorded what they should improve or what was difficult for me. 

Days after that I had to understand what campaign is and create campaign of my choice. I decided work with campaign for Aarhus Capital City of the Culture, where I had to think about design, where I created small illustrations... I used full page Quiz with possibility to win some price. 

follow link: https://dot.vu/p/_285/_56a1f4eb2b5c0f2a2440a87e/?rt=1454058757

I had been asked to help with some photoshop work, where I had to search for relevant images which I had to adjust into background and I also created advertising for billboards which will be used in video.